Argue the strategic case for Meta to keep backing Horizon Worlds social VR
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are the product manager for Horizon Worlds, Meta's social virtual-reality app, where people meet up, play together, and build or visit worlds made by other users. Make the case for why Meta should continue to invest in this product.
```hint Separate the bet from today's product
Distinguish what the app gives users right now from the strategic position it is meant to secure for Meta, then decide which of the two your argument rests on and what evidence would need to appear to keep backing it.
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### Clarifying Questions
- Does "continue to invest" mean holding funding at its current level, increasing it, or simply not shutting the product down?
- Over what horizon should the argument hold: the next one to two years, or Meta's longer-term position in immersive computing?
- Is a conditional recommendation acceptable, such as continuing only if specific milestones are met or narrowing the product's focus, or does the interviewer want an unqualified case?
- Should the case cover only the headset experience, or also access to the same worlds from phones and the web?
### What a Strong Answer Covers
- A clear strategic thesis linking Horizon Worlds to Meta's headset business, social identity and future devices, rather than to money already spent
- An honest account of the weaknesses: engagement, content quality, safety, and the scale of losses in Meta's VR division
- The users and creators who get real value today, and what would have to change for that group to grow
- The milestones and metrics that would justify further funding, plus the result that would trigger a scale-back
- Alternatives such as shutting down, folding the product into other experiences or narrowing its focus, with their trade-offs
### Follow-up Questions
- If you could fund only one of creator tools, phone and web access, or headset-native experiences next year, which would you choose and why?
- Which single metric, if it stayed flat for a year, would make you recommend cutting the investment?
- How would your argument change if most new VR usage came from a rival headset platform?
Overview: A product strategy question for a Meta product manager: make the case for why the company should keep investing in Horizon Worlds, its social virtual-reality app. It tests platform and network-effect reasoning, candor about the product's weaknesses and costs, and the ability to define milestones that would justify or end further funding.