Build a Mobile Product That Improves the Museum Visit Experience

You are a product manager asked to design an app for museums. Decide whom the app serves and which problem it solves for them, define what the first version would include, and explain how you would judge whether it is working. ```hint Pick a person and a moment A museum trip has a before, a during and an after, and visitors, families, tourists, school groups and museum staff struggle at different points. Choose one group and one moment where a phone genuinely improves the visit instead of distracting from it. ``` ### Clarifying Questions - Is this one museum's own app, or a single app that works across many museums? - Should it support in-person visits, remote or virtual visits, or both? - Which outcome matters most: more visits, deeper engagement during a visit, or more revenue for museums from tickets, memberships and shop sales? - Is the primary user the visitor, or the museum staff who manage exhibits and content? ### What a Strong Answer Covers - A stated goal and a deliberate choice among museum user groups, with the reason that group was picked. - Pain points mapped to the visit journey (before, during and after) and ranked by how much they hurt. - Prioritized solutions and a focused first version that respects museum realities: unreliable indoor location, patchy connectivity, and the risk of pulling attention from the exhibits to the screen. - How the app gets content and cooperation from museums. - A success metric tied to the goal, plus guardrails. ### Follow-up Questions - Phone location is unreliable indoors. How would wayfinding work in your first version? - If the app covers many museums, how would you convince the first ones to supply content, and what do they gain? - How would the experience differ for a family with a seven-year-old compared with an international tourist?