Building a product on Facebook for people planning and taking trips

You are a product manager at Meta. Design a travel product that lives inside Facebook, makes the experience better for people who travel, and serves needs that travelers have and other users don't. Explain which travelers you would build for, what problems they face, what you would build first, and how you would measure success. The product has no region limit: it must work for travelers worldwide. ```hint Start from what only Facebook has Booking sites and review apps already cover flights, hotels and ratings. Look for the travel needs that depend on friends, groups, local communities and events, which Facebook already has and stand-alone travel apps do not. ``` ### Clarifying Questions - Is the goal more engagement on Facebook, stronger connections between friends, or new revenue from travel advertisers and bookings? - Should the product handle booking flights and lodging, or focus on planning, discovery and sharing? - Which stage of a trip is in scope: choosing where to go, planning, the trip itself, or sharing afterward? - Is there a priority audience, such as younger adults, or every traveler on Facebook? ### What a Strong Answer Covers - A goal tied to Facebook's strengths and business, with a reason it beats the alternatives - A segmentation of travelers by trip type and stage, and a chosen focus with pain points specific to it - One prioritized solution that uses friends, Groups, Events or Messenger in ways stand-alone travel apps cannot - Success metrics with guardrails for privacy, notification load and feed quality - Risks such as revealing travel history, broadcasting that someone is away from home, and competing with established travel apps - A design that holds up worldwide, across languages, currencies, local chat habits and booking partners that differ by region ### Follow-up Questions - Showing which friends have visited a destination relies on their past posts and check-ins. How do you handle their consent? - How would you make money from the product without turning it into an ad for hotels? - Early data shows groups start planning in your product but drift back to their usual group chats. What do you change? - Suppose the platform were left open and you were asked only for a new Meta product that makes vacations better: a feature in Facebook, Messenger or Groups, a standalone app, or something on Meta hardware such as a VR headset. Where would you build it, and would your choice of travelers or first version change?