Building a Streaming Experience That Adapts to US and Canadian Audiences

You are a product manager at Paramount Global. Design a streaming service product meant for viewers in both the United States and Canada, assuming customers in the two countries do not need the same things. Explain which differences matter, how the product accommodates them, what stays common to both countries, and how you would measure success. ```hint Not every difference needs a different product Sort the differences between the markets by whether a viewer would actually notice them, and decide for each one whether it belongs in a shared core or in a layer that changes by country. ``` ### Clarifying Questions - Are the different needs given to me, or should I identify them from what I know about the two markets? - Should this be one app with country-specific behavior, or are two separately branded services acceptable? - Is it a paid subscription service, a free ad-supported one, or a mix of plans? - Within Canada, should I treat French-speaking Quebec as a segment of its own? ### What a Strong Answer Covers - A goal for the two-country service and a hypothesis-driven account of how needs differ between and within the two markets. - A choice of which segments to serve first in each country, with reasons. - A product structure that separates what is shared from what is market-specific, and the trade-off between one product and two. - Prioritized features for the market-specific needs, each tied to a viewer problem. - Success metrics read separately for each market, with guardrails, plus the main risks. ### Follow-up Questions - A hit series is available to your US subscribers, but in Canada a local broadcaster holds its rights. How should the product handle that? - How would you price the Canadian plan, and what would make you move away from simply converting the US price? - A US subscriber spends a month in Canada. What should they see in the app?