Choose a Coinbase user segment and design an improvement to the crypto app

You are interviewing for a product manager role and are asked how you would improve Coinbase, the cryptocurrency exchange and app. You may focus on one specific feature or treat the product as a whole. Either way, land on a concrete improvement and explain how you would know it worked. ```hint Narrow before you build Coinbase serves very different people, from first-time buyers to active traders and people using self-custody wallets. Pick one group and one moment where they struggle before proposing anything. ``` ### Clarifying Questions - Should I improve the main consumer app, a specific surface such as the advanced trading screen or the self-custody wallet, or the business as a whole? - What is the goal: attracting new customers, keeping funded accounts through price downturns, growing subscription revenue, or increasing trading volume? - Which markets are in scope, given that crypto rules and available features differ by country? - Are there limits on what the app may say about which assets to buy, given investment-advice rules? ### What a Strong Answer Covers - A reason for the chosen segment and scope, grounded in how Coinbase earns money and what drives retention for that group. - Pain points specific to crypto, such as volatility, fee transparency, irreversible transfers, scams and tax reporting. - Several solution ideas prioritized on impact, effort and risk, with one developed into a concrete experience. - A north-star metric with guardrails that protect both customers and revenue. - Risks covering regulation, security and the chance of nudging people into risky behavior. ### Follow-up Questions - Your change lowers what new customers pay in fees. How would you convince leadership the revenue hit is worth it? - Crypto prices fall 50 percent in a month. How should your feature behave, and what would you measure? - How would you adapt the improvement for active traders who already use the advanced screen?