Chrome growth plan: setting the browser's direction for the next three years

You are the growth product manager for the Chrome browser. What strategy would you set for Chrome over the next three years? ```hint Find where growth can still come from Chrome is already widely used, so before choosing bets, ask which growth levers still have room and what could pull users away over the next three years. ``` ### Clarifying Questions - Does growth mean more users, more engagement from current users, or more value to Google, such as searches started from the address bar and signed-in users? - Which platforms are in scope: desktop, Android, iOS, or all three? - Are there segments the company cares most about, such as mobile users in emerging markets, enterprises or students? - Should I treat rules on default browsers and choice screens in some markets as a fixed constraint? ### What a Strong Answer Covers - A mission and a three-year growth goal grounded in Chrome's current position and what Google gets from it - A realistic read of the landscape: a mature market, platform defaults that favor rivals, AI-native browsers and assistants, privacy expectations and regulation - Chosen segments and growth levers (acquisition, activation, retention, engagement) with reasons for the priority order - A roadmap that sequences bets across the three years and says what is deliberately not being done - A north-star metric with input metrics and guardrails, plus the main risks and how they are watched ### Follow-up Questions - AI assistants increasingly answer questions without users visiting web pages. How does that change your plan? - A large market requires a browser choice screen starting next year. What do you change in year one? - Your budget is cut in half. Which bet do you drop, and why?