Coinbase Crypto Price Alerts: Triggers, Content and Success Metrics

You are a product manager on the Coinbase mobile app. Design notifications that alert users when crypto prices move. ```hint An alert is a promise Every alert either helps a user act at the right moment or teaches them to ignore you. Work out what makes a price move worth interrupting a particular user for. ``` ### Clarifying Questions - Are we designing alerts from scratch, or reworking alerts the app already sends? - Which users matter most: long-term holders, active traders, or people who watch assets they have not bought yet? - Should alerts cover only assets the user holds or watches, or also large moves across the whole market? - Is the main goal engagement, retention or trust, and are there markets where rules on financial promotions limit how alerts can be worded? ### What a Strong Answer Covers - Goals for both users and Coinbase, and user segments that need different kinds of alerts - Alert types and trigger logic, including how alerts stay meaningful for assets with very different volatility - What a notification shows, where tapping it leads, and how it avoids pushing users into impulsive trades - User controls, frequency limits and a prioritized first version, plus how alerts behave when the whole market moves at once - Success metrics with guardrails on opt-outs, delivery speed and accuracy, and harmful trading behavior ### Follow-up Questions - The market crashes and millions of alerts trigger within minutes. How should delivery and wording change? - Should a notification ever include a one-tap buy or sell button? Defend your answer. - How would you run an A/B test on default alert settings without rewarding alerts that cause overtrading?