Commute Program Cut: Metrics for Choosing Between a Company Bus Route and Rideshare
Company: Meta
Role: Product Manager
Category: Product / Decision Making
Difficulty: medium
Interview Round: Other
Meta is considering cutting one of two commute services at its Menlo Park office: a bus route or an on-demand rideshare program that works like Uber. You need to recommend which one to eliminate. What metrics would you use to make the call, and what trade-offs come with each option?
```hint Follow the riders
Cutting a service does not make its riders disappear. Work out where each group of riders would go and what that costs, not only what each service costs today.
```
### Clarifying Questions
- Why is one service being cut: to save money, to simplify the program, or because one looks underused? Is there a savings target?
- Where does each service go: does the bus route link a particular neighborhood or transit station to campus, and does the rideshare cover full home-to-office commutes or only shorter trips such as station connections and late-night rides?
- Can riders of the eliminated service move to the remaining one, and would its budget grow to absorb them?
- Must the decision respect commitments such as sustainability goals or local traffic limits for the campus?
### What a Strong Answer Covers
- A decision goal and the constraints it must respect, settled before choosing metrics
- Usage, cost and substitution metrics compared on a like-for-like basis for both services
- Net savings after accounting for where displaced riders go
- Impact on the employees who depend on each service, including those with no alternative
- Explicit trade-offs and a decision rule, with partial options beyond a full cut where relevant
### Follow-up Questions
- The bus is cheaper per ride, but the rideshare is the only option for employees who work late shifts. How does that change your recommendation?
- How would you estimate where displaced riders will go before anything is cut?
- If in-office headcount were expected to rise sharply next year, would your choice change?
Overview: Product decision question: Meta's Menlo Park office must eliminate either a bus route or an on-demand rideshare program. It tests choosing metrics for usage, cost, rider substitution and employee impact, and weighing trade-offs such as cost structure, flexibility, equity and emissions.