Decide whether to invest in R&D
Overview
This question evaluates a data scientist's competency in data-driven decision-making, financial modeling, product strategy, and cross-functional leadership by requiring synthesis of customer insight, NPV and cost analysis, cannibalization effects, operational risks, brand positioning, and a staged rollout plan.
Capital One
Oct 13, 2025, 9:49 PM
Data Scientist
Technical Screen
Behavioral & Leadership
0
0
Should we invest now in a Vegan burger? Build a decision narrative
Context
Assume you are the owner of a 100‑location fast‑casual burger chain evaluating whether to launch a Vegan burger in the next 12 months. You must make a go/no‑go recommendation supported by analysis and a rollout plan.
Task
Provide a concise, data‑driven decision narrative that covers:
- Customer insight
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Financials
- NPV over 5 years at a stated discount rate
- Fixed vs. variable costs
- Cannibalization impact on profit
- Operational feasibility and risks
- Brand positioning and messaging
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Staged roadmap with timelines, KPIs, and exit criteria
- R&D (formulation/sourcing/testing)
- Pilot (A/B markets, pricing, measurement)
- Scale or kill (national rollout vs. cancel)
State any assumptions you make and justify them briefly.
Solution
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