Define Two Leadership-Level Success Goals and Metrics for a Meta-Run Food Delivery App

Suppose Meta runs a food delivery app in which people order meals from local restaurants and couriers deliver them, and you are its product manager. Senior executives want to know how the team will define success for the app. Name the two goals you would put in front of them, explain why you chose those two over the alternatives, and describe how you would measure progress on each. ```hint Two goals that do not overlap Settle first what stage the app is in and which part of the marketplace (diners, restaurants or couriers) is holding it back. Two goals that measure the same thing from different angles waste the executives' attention. ``` ### Clarifying Questions - Has the app just launched, or is it established in its markets? Goals for proving demand differ from goals for running a mature business. - Which market does it serve, and does it compete with entrenched local delivery apps there? - Is the app standalone, or built into Facebook, Instagram or WhatsApp so that it can use existing Meta accounts, messaging and social discovery? - Do the executives want goals for the whole marketplace, or only for the consumer side? - Over what period should the goals run? Unless told otherwise, assume the coming half-year, so the answer also has to order the work across those six months and say when progress gets checked. ### What a Strong Answer Covers - A reason for Meta to run food delivery at all, and what Meta brings that delivery incumbents lack, used to motivate the goals - Exactly two distinct goals matched to the app's stage and to the balance between diners, restaurants and couriers - For each goal, a precisely defined primary metric with a time window, plus supporting metrics and guardrails - An executive-ready framing: how targets would be set, how the two goals pull against each other, and which investment decision each one informs - Food-delivery realities such as per-order economics, delivery reliability and restaurant density by neighborhood - A plan for the six months: which work comes first, what follows, and the checkpoints at which progress on each goal is reviewed ### Follow-up Questions - Orders are growing quickly, but most new diners never place a second order. Which goal is in trouble, and what do you tell leadership? - If leadership allows only one number on the dashboard, which metric do you keep, and what blind spot does that create? - How would the two goals change once the first city is profitable and the app expands to new cities? - Suppose the app belonged to an independent delivery company rather than Meta, and you were asked to propose the team's goals with no limit on how many. What changes in your answer, and how many goals would you still bring?