Defining Success Metrics for In-App Game Purchases on Discord

Discord is launching a feature that lets users buy games. How would you measure whether it is a success? ```hint Count every side A purchase on Discord involves more than the buyer. Think about who else has to benefit for the feature to last, and what could get worse elsewhere on Discord even while sales look good. ``` ### Clarifying Questions - Does the feature sell full games from a Discord storefront, games and items bought inside a server or an Activity, or both? - At launch, is it open to every user, or only to Nitro subscribers or certain countries? - Is the main goal revenue from Discord's share of each sale, more time spent playing together on Discord, or a new sales channel for game developers? - Are we setting targets before launch, or evaluating results after the feature has shipped? ### What a Strong Answer Covers - Why Discord would build this and which goal the metrics serve - A north-star metric that reflects value delivered rather than revenue alone, with its rationale - A funnel from discovery through purchase to use, plus metrics for the developers selling on Discord - Guardrails for the community experience, user trust and payment risk - How incremental impact would be proven, and how results would be segmented ### Follow-up Questions - Sales beat the target, but message and voice activity drops in servers that show the purchase option. What do you conclude, and what do you do? - How would you tell whether Discord is creating new game spending or shifting purchases away from other stores? - Ninety days after launch, which single number would you report to the CEO, and why?