Behavioral: Leading a High-Stakes Revenue vs. UX Trade-off

Context: You led a decision where ads revenue goals conflicted with user-experience metrics on a large consumer/UGC platform. Provide a detailed, metrics-first narrative (STAR is acceptable).

Requirements

1. Metrics in Tension
   • Specify exactly which metrics conflicted (e.g., ad revenue per session, RPM, ad impressions/session) versus UX metrics (e.g., session length, bounce rate, D1/D7 retention).
   • Include concrete baselines and targets for each metric.
2. Guardrails
   • List the numerical thresholds/guardrails you set for UX, safety, performance, and why those values were chosen.
3. Decision Structure
   • Stakeholders, alignment plan (e.g., RACI), decision owner, and the decision timeline/milestones.
4. Experiment/Analysis
   • The experiment design or analytical approach, power/variance considerations, ramp plan, and risk mitigation. State what you would do if early guardrails were breached.
5. Final Decision and Impact
   • The decision you made and quantified business and UX impact over at least two time horizons (e.g., 0–30 days and 90 days+).
6. Retrospective
   • One mistake you made and how you would change the process next time.