Design a Date-of-Birth Collection Flow for Meta's Apps
Company: Pinterest
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Meta wants to capture each user's date of birth. Walk through how you would design and roll out that capability.
```hint Start from the purpose
The reason Meta wants the date shapes everything else: who has to be asked, when, how accurate the answer must be, and what happens when someone declines or gives a false date. Settle the purpose before sketching any screens.
```
### Clarifying Questions
- Is this only for new sign-ups, or must existing accounts that never gave a reliable birth date be covered too?
- Which apps are in scope: Facebook, Instagram, Messenger and Threads through a shared account layer, or a single app first?
- What will the date be used for: legal minimum ages and teen protections, age-restricted advertising, birthday features, or all of these?
- Is a self-declared date good enough, or must some users' ages be verified?
### What a Strong Answer Covers
- The purposes behind collecting a birth date and how each one sets requirements for coverage, accuracy and precision.
- Capture flows for new sign-ups and existing accounts, including input design, handling refusals and spotting obviously false dates.
- Age assurance beyond self-declaration for high-risk cases, and the privacy cost of each method.
- How the date is stored, shared with other systems, shown to other people and changed later, consistently across apps.
- A rollout plan and metrics that weigh coverage and accuracy against sign-up friction and drop-off.
### Follow-up Questions
- Some users pick the first option in each dropdown or an implausible year just to get through. How would you detect and handle inaccurate dates at scale?
- An account that claimed to be an adult is later flagged as probably a young teen. What happens to it, step by step?
- How does the design change in a country where teens below a certain age need parental consent to sign up?
Overview: A product design and execution question about how Meta should collect users' dates of birth. It tests linking the feature to its purposes such as legal age limits, teen safety and age-gated ads, designing sign-up and backfill flows, age assurance, privacy, rollout, and metrics that balance accuracy against friction.