Pinterest Product Design: Make Planning and Discovery Compelling for Men

You are a product manager at Pinterest, and you have been asked to design Pinterest for men. Decide which men to build for and why, identify what keeps them from getting value from Pinterest today, propose and prioritize changes, and explain how you would measure whether the effort worked. ```hint Segment by need Men are not one audience. Look for a group whose planning or discovery need is frequent and real, ask where they go for it today, and work out why Pinterest is not that place yet. ``` ### Clarifying Questions - Is the goal to bring in men who have never used Pinterest, or to get men who already have accounts to come back more often? - Should this be changes inside the main Pinterest app, or a separate app or brand aimed at men? - Which markets are in scope, given that the share of men in Pinterest's audience may differ by country? - Is success measured on engagement alone, or also on ad revenue from advertisers who want to reach men? ### What a Strong Answer Covers - A goal for why Pinterest wants more men, tied to its ad business and its role as a place to plan and shop. - A segmentation of men by need, with a reasoned choice of one focus segment. - Pain points for that segment (perception, onboarding, content supply, search relevance) mapped to prioritized solutions. - Success metrics with guardrails that protect the experience of current users. - Risks such as gender stereotyping, inferring gender without consent and splitting the product into two experiences. ### Follow-up Questions - Many people never state their gender at sign-up. How would you personalize for your segment without guessing anyone's gender? - If engagement among men rises but engagement among existing users dips slightly, how do you decide whether to keep the change? - Which creators would you recruit to fill content gaps for your segment, and what would persuade them to publish on Pinterest rather than on video platforms?