Turning Pinterest Browse-Only Users into Savers: Engagement Improvement Plan

Some Pinterest users scroll and search through Pins but seldom save anything to a board or pin content of their own. As the product manager, how would you raise engagement among these browse-only users? ```hint Not every non-saver has a problem List the reasons someone might look at Pins without saving them, then decide which reasons point to friction you can remove and which mean the person already got what they came for. ``` ### Clarifying Questions - Is the goal more saves specifically, or deeper engagement of any kind for this group, such as return visits, outbound clicks or shopping actions? - How should "rarely save" be defined, and does it include new users who have not had time to build boards? - Do these users mostly arrive through the app's home feed, through Pinterest search, or from a search engine onto a single Pin page? - Are there limits on changing the save action itself or on adding prompts to the browsing experience? ### What a Strong Answer Covers - A clear goal for this group and why saving matters to Pinterest, beyond a target for save counts. - Segmentation of browse-only users by intent and entry point, with one segment chosen and a reason for the choice. - Hypotheses for why the chosen segment does not save, grounded in the path from seeing a Pin to coming back later. - Solutions mapped to those hypotheses and prioritized by impact and effort. - A success metric with guardrails that catch low-value saves, nagging prompts or lost time on site. ### Follow-up Questions - After launch, saves in your segment rise but the segment's retention does not. What do you conclude, and what do you try next? - Would you use badges or reward points to encourage saving? Defend your answer. - How would you tell apart users who do not save because they found what they needed from users who would benefit but hit friction?