Design a feed ranking system

Quick Overview

This question evaluates a candidate's competency in designing end-to-end machine-learning-based feed ranking systems, including setting ranking objectives, candidate generation and filtering, feature design, model training and serving, and operational concerns like freshness, diversity, and scalability.

Design a feed ranking system

Company: Uber

Role: Machine Learning Engineer

Category: ML System Design

Difficulty: medium

Interview Round: Technical Screen

Design a machine-learning-based feed ranking system for a consumer product. The system should rank candidate posts or items for a user's home feed in real time. Discuss: - Product goals and ranking objectives - Online and offline metrics - Candidate generation, filtering, ranking, and re-ranking stages - Features and data sources - Model training and serving architecture - Handling freshness, diversity, spam, and cold start - Experimentation, monitoring, and failure modes - Latency, scalability, and reliability constraints

Overview: This question evaluates a candidate's competency in designing end-to-end machine-learning-based feed ranking systems, including setting ranking objectives, candidate generation and filtering, feature design, model training and serving, and operational concerns like freshness, diversity, and scalability.

Uber logo
Uber
Mar 1, 2026
mediumMachine Learning EngineerTechnical ScreenML System Design
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Design a machine-learning-based feed ranking system for a consumer product. The system should rank candidate posts or items for a user's home feed in real time.

Discuss:

  • Product goals and ranking objectives
  • Online and offline metrics
  • Candidate generation, filtering, ranking, and re-ranking stages
  • Features and data sources
  • Model training and serving architecture
  • Handling freshness, diversity, spam, and cold start
  • Experimentation, monitoring, and failure modes
  • Latency, scalability, and reliability constraints