Design a Film Ticketing Experience for Facebook

You are a product manager at Meta. Design a product that lets people buy movie tickets through Facebook. Decide what the product should achieve for moviegoers and for Facebook, choose who you are building it for, propose and prioritize features, and explain how you would measure success. ```hint Ask why here Before choosing features, ask why someone would buy a ticket on Facebook instead of in a cinema's own app or an established ticketing app, and let that answer guide which users and which step of the outing you focus on. ``` ### Clarifying Questions - Does "selling" mean Facebook takes the payment and issues the ticket itself, or that it shows showtimes and completes the purchase through cinemas or ticketing partners? - Are these tickets for screenings in physical cinemas only, or also for online or virtual screenings? - Which markets are in scope for the first launch, and is it on mobile, desktop or both? - Is the main aim ticket revenue, more engagement on Facebook, or making moviegoing a more social activity? ### What a Strong Answer Covers - A goal that serves both moviegoers and Facebook, and a clear reason Facebook can win against the existing ways to buy tickets - Moviegoer segments compared, with one chosen and the reason, plus the cinemas or partners needed on the supply side - Pain points along the path from hearing about a film to watching it, ranked by severity - Features prioritized against explicit criteria into a scoped first version, including how showtimes, seats and payment are sourced - A primary success metric with guardrails, and the main risks with mitigations ### Follow-up Questions - How would you persuade cinemas or ticketing partners to supply showtimes and seats, and what would they want in return? - How should the product handle a group booking when one friend drops out after the tickets are bought? - If ticket sales grow but almost nobody uses the social features, would you call the product a success?