Design a Meta Feature That Deepens Quality Time Between Romantic Partners

Imagine you are a product manager at Meta. How would you help couples spend time together that genuinely feels meaningful to them? Decide which couples you are designing for, what gets in the way of meaningful time for them, what you would build, and how you would know whether it worked. The prompt does not say whether the time is online or offline, what kind of relationship is meant, or whether the answer should live inside an existing Meta app, so make and justify those choices. ```hint Define "meaningful" for one group Pin down what meaningful time means for the specific couples you choose (deep conversation, shared new experiences, staying close across distance, or simply undistracted time) before you brainstorm. Each definition leads to a different product. ``` ### Clarifying Questions - Does the time include couples who are apart, such as long-distance partners or partners on opposite shifts, or only time spent in the same place? - Should the solution sit inside an existing Meta app (Facebook, Instagram, Messenger or WhatsApp), or can it be a standalone product? - Is success measured by engagement with Meta's apps, or by relationship outcomes even when that means couples spend less time on their phones? - Should the design focus on one relationship stage, such as new couples, long-term partners or parents with young children? ### What a Strong Answer Covers - A working definition of meaningful time and a reason Meta would build this, including the tension between helping couples connect away from screens and growing time spent in the app. - Couple segments by relationship stage, distance and life circumstances, with one chosen for a stated reason. - Pain points along the couple's journey from deciding what to do, through doing it, to remembering it, with one prioritized. - Several distinct solution ideas compared on impact, reach and effort, with one developed into a concrete flow. - A north-star metric that reflects real shared time rather than raw usage, plus guardrails and risks such as privacy, a partner who is not on Meta's apps, misuse within an unhealthy relationship, and breakups. ### Follow-up Questions - Most of the value happens offline. How would you measure whether the product actually improves time together rather than just app usage? - One partner uses Meta's apps every day and the other has no account. How does your design work for them? - What happens to the shared data and memories when a couple breaks up, and how would you design for that from the start?