Messenger video calling product plan: pick a caller segment and prioritize fixes

You are a product manager on Meta's Messenger team. Messenger, Meta's messaging app, lets people start video calls with one person or with a group. How would you improve video calling in Messenger? Propose the improvement you would build first and explain how you would judge whether it worked. ```hint Find where calls break down Follow one call from the moment someone thinks about calling to the moment it ends, and ask at which step calls most often fail to happen or turn frustrating for the group of callers you chose. ``` ### Clarifying Questions - Is the aim to get more people starting video calls in Messenger, to make existing calls better, or to win calls that people now make in FaceTime, Zoom or Google Meet? - Are one-to-one calls, group calls, or both in scope, and on phones, computers, or both? - Meta also offers calling in WhatsApp and Instagram. Does a call that moves from one of those apps to Messenger count as a win? - Has a calling metric dropped recently, or is this a proactive improvement? ### What a Strong Answer Covers - Why video calling matters to Messenger and to Meta, and where Messenger can realistically win against FaceTime, Zoom, Google Meet and Meta's own WhatsApp - One chosen group of callers, justified by size and pain, with problems traced across the call: reaching the other person, connecting, the conversation itself, and what happens afterward - A short list of solutions tied to those problems, prioritized on reach, impact and effort, ending in one clear recommendation - A success metric built around calls that connect and are good enough to repeat, with guardrails for privacy, unwanted calls, data and battery use, and shifts from other Meta apps ### Follow-up Questions - If calls are end-to-end encrypted, so their content cannot be inspected, how would you measure call quality and caller satisfaction? - Every call involves at least two people. How would you design an A/B test so that treated and untreated users calling each other do not blur the result? - How would you check that your change grows video calling across Meta rather than moving calls from WhatsApp to Messenger?