Design a Meta Feature That Helps People Understand, Discuss and Create Art
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. Design a new feature that lets people engage with art. Decide where in Meta's apps the feature lives, who it is for and what problem it solves for them, describe how it works, and explain how you would measure whether it succeeds.
```hint Pin down what engaging with art means
Liking a painting in a feed is already possible. Decide which deeper kind of engagement you want to enable (understanding a work, making something in response to it, discussing it, seeing it in person, owning it) and for which group of people, and let that choice lead you to the feature.
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### Clarifying Questions
- Which Meta product should host the feature: Facebook, Instagram, Threads, WhatsApp, or Meta's mixed-reality and smart-glasses devices?
- Does "art" mean visual art such as painting and illustration, or should it also include music, photography and performance?
- Is the aim to deepen engagement among people who already follow art, to bring art to people who rarely encounter it, or to help artists earn money?
- Are there limits on launch markets or on the size of the first version?
### What a Strong Answer Covers
- A goal tied to Meta's mission and to a chosen app, with the reasoning behind that choice of app.
- A segmentation of people who make, view and support art, with a reasoned target segment and pain points specific to how they experience art online today.
- Several solution ideas, prioritized by impact, effort and fit with Meta's strengths, with the chosen one described as a concrete user flow.
- Success metrics that capture depth of engagement rather than passive likes, plus guardrails.
- Risks particular to art: copying of artists' work, AI-generated imitations, moderation of nudity in legitimate artworks, and the accuracy of any explanatory content.
### Follow-up Questions
- How would the feature work for the artists whose work it features, and why would they choose to take part?
- What would you ship first if you had half the engineering team you planned for?
- How would you adapt the idea to Meta's smart glasses or mixed-reality headsets?
Overview: A product design question asking a Meta product manager to create a feature that helps people engage with art. It tests choosing an app and a target segment, finding pain points beyond passive likes, prioritizing solution ideas, and defining engagement metrics and risks specific to artists and artworks.