Design a Meta product that connects celebrities with their fans
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Meta. The company's CEO has asked you to design a product for celebrity engagement. How would you approach it? Decide what "celebrity engagement" should mean for Meta, who the product serves, what it does, and how you would know it is working.
```hint Design around scarce attention
This product has two sides of very different sizes: huge numbers of fans and a small number of celebrities with very little spare time. Work out what each side lacks today, and favor ideas that still work when a celebrity can give only a few minutes.
```
### Clarifying Questions
- Does "celebrity engagement" mean fans interacting with celebrities, getting more celebrities to be active on Meta's apps, or both?
- Should this be a new standalone app, or something inside Instagram, Facebook, Threads or WhatsApp?
- Which public figures are in scope: global stars, athletes and musicians, or creators with mid-sized followings too?
- Is the goal fan engagement, keeping celebrities on Meta rather than rival platforms, or revenue?
### What a Strong Answer Covers
- A clear definition of "celebrity engagement" and a goal linked to Meta's mission of building community
- Both sides of the market, fan segments and celebrity segments, with a reasoned focus and concrete pain points for each
- Solutions that work despite celebrities' limited time, prioritized into a clear first version
- Success metrics for fans and for celebrities, with guardrails for harassment, impersonation and scams
- Risks particular to celebrities: harassment, scams using their names, fairness of access, minors, and mistakes during live moments
### Follow-up Questions
- A top celebrity agrees to try the product but will give it only a small amount of time each month. What does the product do with that time?
- How would you stop scammers from impersonating celebrities inside the product?
- Should fans be able to pay for more access, and what does that do to the experience of fans who do not pay?
Overview: A product design question for a Meta product manager role: the CEO asks for a product that drives engagement between celebrities and their fans. It tests defining the goal, segmenting fans and public figures, designing around scarce celebrity time, prioritizing a first version, and safety-aware success metrics.