Design a Meta Product That Helps People Improve Their Physical Health

You are a product manager at Meta, and you are asked to build a new product for physical wellness: something that helps people take better care of their bodies. The scope is left open on purpose. Decide which people and which part of physical wellness you will focus on, describe the product and what its first version includes, and explain how you would know it is succeeding. The form factor is also yours to choose: the product can be software, a physical device such as a wearable, or a mix of both, and you should explain why you picked it. ```hint Narrow before you build Physical wellness covers many needs. Commit to one group of people and the specific thing that stops them from being healthier today, then ask what Meta already has that would make it unusually good at removing that barrier. ``` ### Clarifying Questions - Should the product build on Meta's existing apps and devices (Facebook, Instagram, WhatsApp, Messenger, the Quest headsets or the smart glasses), or may it be a standalone product? - Which areas count as physical wellness here: exercise and movement, sleep, nutrition, recovery from injury, or managing a long-term condition? - What should the product do for Meta: deepen engagement in existing apps, drive adoption of its hardware, open a new revenue line, or mainly improve users' wellbeing? - What limits apply to collecting and using health data, given user trust and the health-privacy rules in different countries? ### What a Strong Answer Covers - A goal for the product and a clear reason Meta, rather than a fitness start-up, is well placed to build it. - A deliberate choice of user segment and the specific barrier to physical wellness that segment faces. - A focused solution with a prioritized first version instead of a list of features. - A deliberate choice of form factor (software, a new device such as a wearable, or both) with a reason for it. - Success metrics that track real changes in behavior, not only app usage, with guardrails. - Risks particular to a health product from Meta: data sensitivity, harmful advice, body-image harm and the safety of teenagers. ### Follow-up Questions - After launch, many people sign up but most stop using the product within a few weeks. How do you find out why, and what do you change? - Would you build this inside an existing Meta app or launch it on its own, and what evidence would change your mind? - How would you stop the product from encouraging unhealthy behavior or worsening body image among younger users? - Suppose the product must be built inside the main Facebook mobile app (the "blue app") rather than in Messenger, WhatsApp, a headset or a standalone app. What changes in your design, and what stays the same? - How would your answer change if the prompt covered health in general, including mental health and clinical care such as doctor visits and prescriptions, rather than only physical wellness?