Design a Product Response to Rebuild User Trust in Facebook After Damaging Press
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Facebook has drawn a large amount of negative news coverage, and it is wearing down how much people trust the product. As a product manager, what would you do to raise trust in Facebook? You may propose a new Meta product or a change to an existing one.
```hint Unpack the word trust
Trust breaks in different ways: how personal data is used, whether content is true, whether people feel safe. Pick one break, then ask what a user could see or do that would change their belief, rather than what a statement could claim.
```
### Clarifying Questions
- Which concern is the coverage mainly about: handling of personal data, misinformation in the feed, harm to teens, or account security? Or am I free to choose?
- Is the loss of trust already visible in behavior, such as less posting, more deactivations or fewer new sign-ups, and in which user groups or regions?
- How much ad revenue or engagement are we willing to give up if building trust requires it?
- Should the solution stay inside the Facebook app, or may it span other Meta apps such as Instagram and WhatsApp?
### What a Strong Answer Covers
- A breakdown of what trust means for Facebook users and a reasoned choice of which part to address.
- A user segment whose loss of trust has a visible cost, and that segment's specific pain points.
- Several ideas across the new-product and improve-existing options, prioritized on trust impact, reach, effort and business risk.
- A way to measure trust that pairs survey signals with behavior, plus guardrails such as revenue and engagement.
- Risks such as the change being dismissed as public relations, disclosures that upset users, or harm shifting elsewhere.
### Follow-up Questions
- In the test your feature raises trust survey scores but lowers ad revenue per user. How do you make the launch decision?
- How would you keep the change from being written off as a public-relations move?
- What would you do differently if the trust problem were concentrated among teenagers and their parents?
Overview: A product sense question for Meta product manager interviews about rebuilding trust in Facebook after sustained negative press, through a new Meta product or an improvement to an existing one. It tests how a candidate breaks trust into concrete concerns, picks a user segment, prioritizes solutions, and measures trust alongside revenue guardrails.