Design a product that cuts phone storage use for people who keep running out of space

Quick Overview

A product design exercise from a Microsoft product manager interview: design a product that reduces the storage used on a mobile phone. It tests segment choice, knowledge of what fills phones and what mobile platforms let apps do, prioritized solutions with safeguards against data loss, and success metrics.

Design a product that cuts phone storage use for people who keep running out of space

Company: Microsoft

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are interviewing for a product manager role at Microsoft and are asked to design a product that reduces the storage space taken up on a mobile phone. Explain who the product is for, what it does, and how you would measure whether it works. ```hint Find where the space goes Before designing, list what typically fills a phone and what a third-party app is actually allowed to see and delete on each mobile platform. The answer to the second question shapes what you can build. ``` ### Clarifying Questions - Does reducing storage mean freeing up space on a phone people already own, or making apps and media take less space from the start? - Should this be a standalone app for Android and iOS, a feature inside an existing Microsoft app such as OneDrive, or something phone makers would ship? - Who matters most: owners of low-storage budget phones, people who shoot a lot of photos and video, or heavy users of chat apps that keep every shared file? - Is the business goal user satisfaction, growth in paid cloud storage, or both? ### What a Strong Answer Covers - A segment choice backed by why and when people run out of storage. - Awareness of what a third-party app can access or delete on Android and iOS, and of the built-in tools it competes with. - Solutions that cover finding, removing, offloading and preventing storage use, prioritized, with one developed in detail. - Safeguards against deleting something the user wanted, and privacy for scanning personal photos. - Metrics showing that space was reclaimed and stayed reclaimed, with guardrails. ### Follow-up Questions - How would you price this, and does tying it to paid cloud storage help or hurt adoption? - In markets where mobile data is expensive, people cannot upload large videos. How does your design change? - The phone's built-in cleaner gets much better next year. What keeps your product relevant?

Overview: A product design exercise from a Microsoft product manager interview: design a product that reduces the storage used on a mobile phone. It tests segment choice, knowledge of what fills phones and what mobile platforms let apps do, prioritized solutions with safeguards against data loss, and success metrics.

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Microsoft
Nov 13, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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You are interviewing for a product manager role at Microsoft and are asked to design a product that reduces the storage space taken up on a mobile phone. Explain who the product is for, what it does, and how you would measure whether it works.

Clarifying Questions Guidance

  • Does reducing storage mean freeing up space on a phone people already own, or making apps and media take less space from the start?
  • Should this be a standalone app for Android and iOS, a feature inside an existing Microsoft app such as OneDrive, or something phone makers would ship?
  • Who matters most: owners of low-storage budget phones, people who shoot a lot of photos and video, or heavy users of chat apps that keep every shared file?
  • Is the business goal user satisfaction, growth in paid cloud storage, or both?

What a Strong Answer Covers Guidance

  • A segment choice backed by why and when people run out of storage.
  • Awareness of what a third-party app can access or delete on Android and iOS, and of the built-in tools it competes with.
  • Solutions that cover finding, removing, offloading and preventing storage use, prioritized, with one developed in detail.
  • Safeguards against deleting something the user wanted, and privacy for scanning personal photos.
  • Metrics showing that space was reclaimed and stayed reclaimed, with guardrails.

Follow-up Questions Guidance

  • How would you price this, and does tying it to paid cloud storage help or hurt adoption?
  • In markets where mobile data is expensive, people cannot upload large videos. How does your design change?
  • The phone's built-in cleaner gets much better next year. What keeps your product relevant?