Design an at-a-glance business view for Amway's nutrition and personal-care sellers

Quick Overview

A product design prompt for Amway: design a dashboard that independent sellers of personal care and nutrition products use to run their direct-selling business. It tests choosing a seller segment, mapping their jobs, scoping a first version, and defining metrics and risks specific to direct selling.

Design an at-a-glance business view for Amway's nutrition and personal-care sellers

Company: Amway

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Amway sells personal care and nutrition products through independent sellers who each run their own direct-selling business. As a product manager, design a dashboard those sellers would use to manage the operations of their business. Explain whom you are designing for, what the dashboard shows and lets them do, what you would build first, and how you would measure whether it works. ```hint Start from a seller's week List what a seller actually does in a normal week, from serving customers to restocking and getting paid, and ask which of those decisions the dashboard should make easier. ``` ### Clarifying Questions - Are the sellers mostly part-time individuals selling to their own customers, or leaders who also support a team of sellers they recruited? - Do sellers keep their own stock, or does the company ship orders straight to their customers? - Will the dashboard live on a phone, on the web, or both, and does it replace a tool sellers already use? - Which outcome matters most to the company: seller retention, repeat customer sales, or something else? ### What a Strong Answer Covers - A chosen seller segment and the jobs they need the dashboard for - What the dashboard shows and the actions it enables, tied to those jobs rather than to whatever data is available - A first version cut from a longer list of modules, with the reasoning - Success metrics with guardrails - Risks specific to direct selling and to sellers holding customers' data, with mitigations ### Follow-up Questions - How would the design change for a leader with a large team compared with a seller working alone? - How would you keep the dashboard from nudging sellers to buy product themselves just to reach a bonus level? - What would you do if most sellers record their sales outside the company's systems?

Overview: A product design prompt for Amway: design a dashboard that independent sellers of personal care and nutrition products use to run their direct-selling business. It tests choosing a seller segment, mapping their jobs, scoping a first version, and defining metrics and risks specific to direct selling.

Amway logo
Amway
Jan 15, 2024
mediumProduct ManagerOtherProduct Design & Strategy
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Amway sells personal care and nutrition products through independent sellers who each run their own direct-selling business. As a product manager, design a dashboard those sellers would use to manage the operations of their business. Explain whom you are designing for, what the dashboard shows and lets them do, what you would build first, and how you would measure whether it works.

Clarifying Questions Guidance

  • Are the sellers mostly part-time individuals selling to their own customers, or leaders who also support a team of sellers they recruited?
  • Do sellers keep their own stock, or does the company ship orders straight to their customers?
  • Will the dashboard live on a phone, on the web, or both, and does it replace a tool sellers already use?
  • Which outcome matters most to the company: seller retention, repeat customer sales, or something else?

What a Strong Answer Covers Guidance

  • A chosen seller segment and the jobs they need the dashboard for
  • What the dashboard shows and the actions it enables, tied to those jobs rather than to whatever data is available
  • A first version cut from a longer list of modules, with the reasoning
  • Success metrics with guardrails
  • Risks specific to direct selling and to sellers holding customers' data, with mitigations

Follow-up Questions Guidance

  • How would the design change for a leader with a large team compared with a seller working alone?
  • How would you keep the dashboard from nudging sellers to buy product themselves just to reach a bonus level?
  • What would you do if most sellers record their sales outside the company's systems?