Design an On-Demand Streaming Service Whose Audience Is Pet Dogs

Design a Netflix-style streaming service made for dogs. ```hint The viewer is not the customer A dog watches but never signs up, pays or picks a show. Decide whose problem the product solves, and at what moment in their day it gets used, before you choose any features. ``` ### Clarifying Questions - Is this a standalone app, or a mode inside an existing video streaming service? - Is the main use keeping a dog calm and occupied while the owner is out, or something owners and dogs watch together? - How should it make money: a paid subscription, an add-on to an existing streaming plan, or sponsorship from pet brands? - Which screens are in scope: TVs, tablets, or a pet camera that can also see how the dog reacts? ### What a Strong Answer Covers - Separating the paying customer (the owner) from the viewer (the dog), and naming the owner's problem the product solves. - A segmentation of owners and dogs, such as owners away all day, dogs with anxiety and new puppies, with a reasoned choice of focus. - Solutions grounded in how dogs actually perceive screens and sound, with a prioritized first version. - Success metrics that capture the owner's value and the dog's wellbeing rather than watch time alone. - Risks such as an unproven benefit, animal welfare concerns and uncertain willingness to pay. ### Follow-up Questions - The dog cannot rate a show. How would you find out whether it is watching, or benefiting? - Owners sign up, but many cancel after the first month. What would you investigate first? - Vets warn that some content could overstimulate anxious dogs. How does that change your roadmap?