Designing a Digital Menu Product That Helps Restaurant Diners Decide What to Order

Quick Overview

A product design question about building an application around restaurant menus. It tests choosing between diners and restaurants as the core user, prioritizing menu pain points, defining a first version and how menu data gets into it, and setting success metrics with guardrails.

Designing a Digital Menu Product That Helps Restaurant Diners Decide What to Order

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

Design an application built around restaurant menus: who it is for, the problem it solves, and what its first version would do. ```hint Picture the table Think about the moment a diner opens the menu at a restaurant they do not know, what makes choosing hard right then, and what would stop them from using a new product in that moment. ``` ### Clarifying Questions - Is the product for diners choosing what to eat, for restaurants publishing and updating their menus, or for both? - Are ordering and payment in scope, or only reading and choosing from the menu? - Should it be a standalone app, or part of an existing Google product where people already look up restaurants, such as Maps or Search? - Which restaurants should it target first: independent sit-down places, chains, or quick-service counters? ### What a Strong Answer Covers - A chosen user segment, with the reasoning for picking it over diners with other needs and over restaurant owners - Concrete problems diners have with menus today, prioritized by how often and how badly they hurt - Solutions ranked by value and effort, a clear first version, and a plan for getting restaurants' menu data into the product - Success metrics plus guardrails such as menu accuracy and allergen-related complaints - Risks and trade-offs: stale menus, allergy liability, privacy of food preferences, and whether diners will adopt it at the table ### Follow-up Questions - How would you get thousands of independent restaurants to keep their dishes and prices current? - A diner with a nut allergy relies on your allergen filter and has a reaction. What should the product have done to prevent it, and what do you do now? - How would the product handle a group at one table choosing dishes to share?

Overview: A product design question about building an application around restaurant menus. It tests choosing between diners and restaurants as the core user, prioritizing menu pain points, defining a first version and how menu data gets into it, and setting success metrics with guardrails.

Google logo
Google
Jul 8, 2024
mediumProduct ManagerOtherProduct Design & Strategy
0
0

Design an application built around restaurant menus: who it is for, the problem it solves, and what its first version would do.

Clarifying Questions Guidance

  • Is the product for diners choosing what to eat, for restaurants publishing and updating their menus, or for both?
  • Are ordering and payment in scope, or only reading and choosing from the menu?
  • Should it be a standalone app, or part of an existing Google product where people already look up restaurants, such as Maps or Search?
  • Which restaurants should it target first: independent sit-down places, chains, or quick-service counters?

What a Strong Answer Covers Guidance

  • A chosen user segment, with the reasoning for picking it over diners with other needs and over restaurant owners
  • Concrete problems diners have with menus today, prioritized by how often and how badly they hurt
  • Solutions ranked by value and effort, a clear first version, and a plan for getting restaurants' menu data into the product
  • Success metrics plus guardrails such as menu accuracy and allergen-related complaints
  • Risks and trade-offs: stale menus, allergy liability, privacy of food preferences, and whether diners will adopt it at the table

Follow-up Questions Guidance

  • How would you get thousands of independent restaurants to keep their dishes and prices current?
  • A diner with a nut allergy relies on your allergen filter and has a reaction. What should the product have done to prevent it, and what do you do now?
  • How would the product handle a group at one table choosing dishes to share?