Designing customer-recorded video reviews for Amazon product pages
Company: Amazon
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager working on Amazon's retail website and shopping app. Design a feature through which shoppers can add a video to the review they leave for a product. Explain who the feature serves, which problems it solves, how the experience works from recording a video to a shopper watching it, and how you would measure success.
```hint Two users per video
Every video review has one person who records it and many shoppers who watch it. Decide whose problem you are solving first, because that choice shapes the upload flow, the trust checks and the metrics.
```
### Clarifying Questions
- Which goal comes first: more reviews with rich content, reviews that help shoppers decide and buy, or fewer returns caused by products that differ from what shoppers expected?
- May any reviewer add a video, or only shoppers whose purchase of the product is verified?
- Which surfaces are in scope for recording and for viewing: the mobile app, the desktop site, or both?
- Should the answer stay at the product level, or also outline how uploaded videos are processed, screened and delivered to viewers?
### What a Strong Answer Covers
- A goal tied to what product reviews are for on the store, and a reasoned choice of which reviewer or shopper segment to serve first.
- Specific pain points on both sides: effort and motivation to record for reviewers, and finding a short, trustworthy, relevant clip for shoppers.
- An end-to-end flow from capture through screening to display on the product page, split into a first release and later additions.
- Trust, safety and privacy: authenticity, promotional or inappropriate content, and faces or personal details caught on camera.
- Success metrics with guardrails, together with the practical constraints a PM must weigh, such as processing time, storage cost and page speed.
### Follow-up Questions
- Some sellers start offering free products to people who post enthusiastic video reviews. How would you detect and limit this?
- Product pages with video reviews convert better, but they load more slowly on mobile. How do you decide what to ship?
- A popular product collects hundreds of video reviews. How would you choose which ones a shopper sees first?
Overview: A product design question for an Amazon product manager role: design a way for shoppers to add video to their product reviews. It tests choosing between reviewer and shopper needs, designing the flow from capture to display, handling moderation and privacy, and defining metrics with guardrails.
