Dunzo Hyperlocal Delivery: Propose a Product to Grow Customers 2x
Company: Flipkart
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
You are a product manager at Dunzo, the Indian app that runs errands and delivers items from neighborhood stores within a city. Leadership wants the number of customers to double. Propose a product or feature that could get there: decide what should count as a customer, choose who you are building for, explain which of their problems you would solve, prioritize your ideas, and say how you would measure success.
```hint Size the gap before naming a feature
Doubling means finding as many new regular customers as the app has today. Before you pick an idea, look for groups that are large, barely use the app now, and need things from nearby often enough to keep ordering.
```
### Clarifying Questions
- Does "customer base" mean app installs, registered accounts, or people who place at least one order a month?
- Over what time frame should the base double, and is launching in new cities allowed, or only growth in the cities served today?
- Are there limits on discounts or on delivery cost per order, given that every order uses a delivery partner's time?
- Do shops and businesses that send items through the app count as customers, or only households?
### What a Strong Answer Covers
- A definition of who counts as a customer, and a rough check of what doubling requires
- Customer segments compared on size, current usage and order frequency, with one chosen and the reason
- The pain points that keep the chosen segment from ordering today, tied to what a hyperlocal errand service does well
- A product or feature chosen over alternatives with explicit criteria, including its effect on partner stores and delivery partners
- A primary metric for new customers who keep ordering, with guardrails on unit economics and delivery quality
### Follow-up Questions
- If your feature brought many first orders but few second orders, what would you investigate first?
- How would your plan change if you also had to cut the delivery cost per order?
- What would you pilot in a single city to learn whether the idea can plausibly reach 2x?
Overview: A product sense question asking how Dunzo, a hyperlocal delivery and errands app, could double its customer base with a new product or feature. It tests defining what counts as a customer, choosing an underserved segment, prioritizing ideas across stores, delivery partners and users, and setting growth metrics with unit-economics guardrails.