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Evaluate Impact of $1 Fee on Fast-Food Profitability

Last updated: Mar 29, 2026

Quick Overview

This question evaluates proficiency in experimental design and causal inference for marketplace pricing changes, covering competencies such as randomization and interference management, metric selection and guardrails, sample size and power calculations, and analysis frameworks like ITT/TOT and variance-reduction techniques.

  • medium
  • DoorDash
  • Analytics & Experimentation
  • Data Scientist

Evaluate Impact of $1 Fee on Fast-Food Profitability

Company: DoorDash

Role: Data Scientist

Category: Analytics & Experimentation

Difficulty: medium

Interview Round: Onsite

##### Scenario About 10 % of fast-food restaurants are unprofitable. Product wants to add a $1 delivery-fee surcharge to those orders to cover the deficit. ##### Question Design an experiment to evaluate the impact of the $1 fee on restaurant-level profitability, order volume, and customer satisfaction. What specific techniques would you employ to increase the statistical power of this experiment? ##### Hints Consider stratified randomization, CUPED, longer experiment horizon, geo-testing, or covariate blocking to reduce variance.

Quick Answer: This question evaluates proficiency in experimental design and causal inference for marketplace pricing changes, covering competencies such as randomization and interference management, metric selection and guardrails, sample size and power calculations, and analysis frameworks like ITT/TOT and variance-reduction techniques.

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DoorDash logo
DoorDash
Aug 4, 2025, 10:55 AM
Data Scientist
Onsite
Analytics & Experimentation
6
0

Experiment Design: $1 Delivery-Fee Surcharge on Unprofitable Restaurants

Scenario

About 10% of fast-food restaurants on the platform are unprofitable. Product wants to add a $1 delivery-fee surcharge to orders from those restaurants to cover the deficit.

Task

Design an experiment to evaluate the impact of the $1 fee on:

  • Restaurant-level profitability
  • Order volume (conversion and frequency)
  • Customer satisfaction

Include:

  1. Experimental unit and randomization plan (address marketplace spillovers/interference).
  2. Primary/secondary metrics and guardrails, with clear hypotheses.
  3. Sample size and duration guidance (state assumptions if needed).
  4. Analysis plan (e.g., ITT vs. TOT, variance reduction, decomposition of effects).
  5. Concrete techniques to increase statistical power (e.g., stratified randomization, CUPED, covariate blocking, geo-testing, longer horizon), and when to use each.

Assume the $1 fee is only applied to currently unprofitable restaurants. If needed, make minimal additional assumptions explicit.

Solution

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