Facebook Feed Product Sense: Picking a Segment and Prioritizing Improvements

You are a product manager working on Facebook's main feed. How would you make it better? ```hint Improve it for someone The feed serves friends and family, groups, creators, businesses and advertisers at once. Choose whose experience you are improving and what they open the feed for before naming features. ``` ### Clarifying Questions - Is there a business goal behind this, such as return visits, time spent, interactions between friends or ad revenue, or is choosing the goal part of the exercise? - Mobile app only, or desktop as well? - Should I improve the experience of people reading the feed, or of those whose posts appear in it, such as creators and Pages? - Are ranking changes in scope, or only changes to the feed's interface and controls? ### What a Strong Answer Covers - A goal tied to Facebook's mission and competitive position, and a reasoned choice of one user segment - Pain points specific to how that segment uses the feed today - Two or three distinct solutions, prioritized with a clear rationale and an honest trade-off against engagement or ad revenue - A north-star metric with guardrails, and an experiment design that can catch long-term and network effects - Risks such as poster privacy, creator reach and the effect on other feed users ### Follow-up Questions - If your change raises satisfaction but lowers time spent and ad impressions, how would you argue for shipping it? - How would you test it when the effect on retention may take weeks to appear? - What would the change mean for creators and Pages whose reach depends on the feed?