Facebook Product Design: Serving Expectant Parents and Families With a New Baby
Company: Meta
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
As a product manager at Meta, propose a Facebook product or feature that serves people who are expecting a child or have recently had one.
```hint Walk through the first year
Lay out how daily life changes from pregnancy through the baby's first months, and mark where today's tools leave these parents stuck at each stage.
```
### Clarifying Questions
- Should the product live inside Facebook's existing surfaces such as Groups, Events and Marketplace, or can it be a new standalone experience?
- Which goal matters most: engagement and retention, helping parents feel supported, or revenue?
- Are adoptive parents, surrogacy and non-birthing partners in scope alongside people who are pregnant?
- Is there a particular market to start in, or is this a global launch?
### What a Strong Answer Covers
- Segments of expecting and new parents, and a chosen focus with the reason for it
- Pain points tied to specific stages of pregnancy and early parenthood
- Solutions that build on what Facebook uniquely has, prioritized into an MVP
- A north star metric with guardrails
- Risks around safety, health misinformation, sensitive personal data and pregnancy loss
### Follow-up Questions
- A user who shared a pregnancy later loses it. What should the product and the ads system do from that moment?
- How would the design change for fathers and non-birthing partners, who often feel left out of parenting products?
- How would you keep health advice shared through the product from causing harm?
Overview: A Meta product design question asking for a Facebook product or feature that serves expecting and new parents. It tests segmenting parents by situation and stage, identifying their most pressing needs, prioritizing a solution that builds on Facebook's strengths, and covering metrics, safety and sensitive cases.