Facebook Product Strategy: Choosing and Designing a Travel Offering

You are a product manager at Facebook. What travel product would you build for it? Decide what the product is, who it serves first and why it belongs on Facebook rather than on a dedicated travel site. ```hint Start from the advantage Before choosing a feature, list what Facebook has that a booking site or travel app lacks, then look for the stage of a trip where that difference would change what the traveler does. ``` ### Clarifying Questions - What is the main goal: more engagement on Facebook, new travel revenue through ads or commissions, or both? - Should Facebook handle bookings and payments itself, or is it fine to send users to airlines, hotels and travel sites to book? - Is the product limited to the Facebook app, or can it also use Messenger and other Meta apps? - Should it launch everywhere at once, or in one market we pick first? ### What a Strong Answer Covers - Why travel fits Facebook: the assets it brings compared with dedicated travel products, and the goal the product serves - A chosen user segment and stage of the trip (inspiration, planning, booking, during the trip, afterwards), with the reason it beats the alternatives - Pain points for that segment, a prioritized set of solutions and a clear MVP - A success metric with guardrails, tied to the goal - Risks, including the sensitivity of travel plans, competition from established travel players and how the product makes money ### Follow-up Questions - How would this product make money, and how could that choice change how much users trust what they see in it? - Booking sites and planning apps could copy your idea. What would keep users coming to Facebook for it? - If early data showed heavy use while planning but almost none during the trip, what would you change?