Facebook Shops after launch: drive adoption and add features that deepen engagement

You are the product manager for Facebook Shops, which Meta launched recently. Shops lets businesses set up an online storefront on Meta's apps where people can browse and buy their products. Because the product is new, the interviewer asks you two things. ### Clarifying Questions - Does adoption mean more businesses opening shops, more people buying from them, or both, and which matters more at this stage? - Can buyers check out inside the app in the launch markets, or does a purchase finish on the seller's own website? - Which sellers should the product serve first: small local businesses, established online brands or individual creators? - What does Meta most want from Shops: completed purchases, more advertising from sellers, or more time spent in its apps? ### Part 1 — Grow adoption How would you grow adoption of Facebook Shops while it is still new? ```hint Two sides, one cold start Shoppers only come if there are shops worth browsing, and sellers only keep a shop if buyers show up. Decide which side limits growth now and where its journey stalls. ``` #### What This Part Should Cover - A definition of adoption for sellers and for shoppers, and which side to focus on first - The journey from first hearing about Shops to an active shop or a first purchase, with its biggest drop-off points - Specific levers that use the reach Meta already has across its apps - Adoption metrics with guardrails on quality and trust ### Part 2 — Deepen engagement Which new features would you add to raise engagement with Facebook Shops? ```hint Choose the behavior to repeat Engagement means something different for a shopper than for a seller. Pick the repeat behavior you want first, then find what stops it from happening today. ``` #### What This Part Should Cover - A definition of engagement for the chosen users - A few features tied to specific pain points, prioritized by impact and effort - How each feature is measured, including whether it leads to purchases and not just browsing ### What a Strong Answer Covers - A clear view of what Meta wants from Shops and of both sides of the marketplace - An adoption plan and engagement features that reinforce each other - Prioritization with the trade-offs stated - Risks such as scams, counterfeit goods, low-quality listings and shopping content crowding the feed ### Follow-up Questions - After a push, shop openings triple, but most new shops have no sales a month later. What do you do? - How would you keep shopping content from crowding out posts from friends and family? - How would you protect buyers from scams and counterfeits without discouraging new small sellers?