Family Video Calling Product for Relatives Who Live Apart

Design a video calling app whose purpose is helping family members stay in touch with one another. Explain which families and which family members you would build for, what gets in the way of their calls today, what the first version would include, and how you would know it brings families closer. ```hint Pick the relationship A call between grandparents and a toddler goes wrong for different reasons than a call between adult siblings on different continents. Choose the relationship first, then look at what happens before, during and between calls. ``` ### Clarifying Questions - Is this a standalone app, or should it build on Amazon's own devices and services, such as Echo Show screens and Alexa, which already support calling? - What does Amazon want from it: more use of its devices, a paid subscription, or a free feature that keeps households in its ecosystem? - Which families matter most: those split across countries, grandparents with young grandchildren, or busy households in the same city? ### What a Strong Answer Covers - Why families still struggle to stay in touch when free video calling is everywhere, and a justified choice of relationship and segment. - Pain points across the whole cycle: arranging a call, joining it, keeping it engaging for every age, and staying connected between calls. - A prioritized first version shaped around the chosen family members' abilities and devices, with trade-offs stated. - Success metrics that capture real connection rather than minutes on calls, with guardrails for privacy, child safety and unwanted calls. - How the product differs from general calling apps and how it fits Amazon's devices and business. ### Follow-up Questions - Free calling apps already work well. Why would a family switch, and how would you get its least technical member set up? - Some families want relatives to be able to open a video connection without anyone answering. How would you handle consent and privacy, given that children and older adults are involved? - How would you test whether the product actually makes family members feel closer?