Find and prioritize revenue streams for Facebook Messenger

You are a product manager at Meta, and you are asked how Facebook Messenger, the company's chat app, should make money. Identify the ways Messenger could earn revenue, decide which you would pursue first and why, and explain how you would tell whether the plan is working without harming the messaging experience. ```hint Map who gets value Before naming any revenue format, list each party that gets value from conversations on Messenger, then ask which of them would pay, for what, and what that would cost the people who use the app to talk with friends and family. ``` ### Clarifying Questions - Which market should the plan target first: the US, another specific region, or every market at once? - Is the aim near-term incremental revenue or a new long-term business line, and is there a revenue target or time frame? - Should the plan build on any ads or business features Messenger already carries, or treat the app as a blank slate? - Is the content of personal chats off limits for ad targeting, for example because those chats are end-to-end encrypted? ### What a Strong Answer Covers - A stated revenue objective and time frame, tied to why Messenger matters to Meta beyond direct revenue - The parties who could pay, compared, with a chosen focus and the reason for it - Revenue models weighed against explicit criteria such as revenue potential, effort, cost to the user experience, and privacy - A primary success metric with guardrails that protect messaging engagement and user trust - The main risks, with mitigations and a staged rollout or experiment plan ### Follow-up Questions - If personal chats are end-to-end encrypted, which of your ideas still work, and how would you target and measure them? - Your top idea raises revenue in a test, but messages sent per user slip slightly; how do you decide whether to ship? - How would you make sure your plan creates new revenue rather than moving budgets advertisers already spend elsewhere at Meta?