Find and Prioritize Ways to Lift Netflix Viewing Time on the Big Screen

As a product manager at Netflix, how would you get members to spend more time watching on their TVs? Decide which viewers and viewing moments to focus on, what you would build and how you would measure success. ```hint Break the number apart Split TV watch time into its parts, such as how many members open Netflix on a TV, how often, how often a visit leads to playing something and how long they keep watching, then ask which part has the most room to grow. ``` ### Clarifying Questions - Is watch time the goal in itself, or a stand-in for retention and, on the ad-supported plan, ad revenue? - Does "TV" include viewing through streaming sticks, set-top boxes and game consoles, or only apps built into smart TVs? - Should the answer stay inside the product experience, or can it touch content, pricing or device partnerships? - Is there a market or member segment to prioritize? ### What a Strong Answer Covers - The goal behind watch time, and why viewing on TVs matters to Netflix - A breakdown of TV watch time and a chosen segment or viewing moment, compared with the alternatives - Pain points specific to watching on a TV rather than generic streaming complaints - A prioritized set of solutions with an MVP - A north star with guardrails, and a view on which extra minutes are worth having ### Follow-up Questions - Autoplaying previews may raise how often browsing leads to playing, but some members dislike them. How would you decide whether to keep them? - Watch time goes up but cancellations do not fall. What does that tell you, and what would you do next? - How would your plan change in a market where most members watch on phones?