Break-even Mix of Regular vs Premium Customers
You are evaluating a two-tier customer model with a fixed total of 2,000,000 customers. Find how many must be Premium (and how many Regular) for total annual profit to be exactly $0 (break-even). Show the algebra and solve for the Premium count. Round to the nearest whole customer.
Assumptions (annualized):
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Regular customers:
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Annual fee: $50
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Avg spend:
500/month→
6,000/year
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Commission revenue: 1% of spend → 0.01 × 6,000 = $60/year
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Variable cost: $5/year/customer
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Premium customers:
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Annual fee: $65
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Avg spend:
625/month→
7,500/year
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Commission revenue: 2% of spend → 0.02 × 7,500 = $150/year
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Variable cost: $15/year/customer
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Additional admin cost:
1.25/month→
15/year (Premium only)
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Fixed maintenance cost (annual): $250,000,000
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Total customers: 2,000,000
Find: Number of Premium customers required to break even (and the Regular count).