Go/No-Go Research Plan Before Google Launches Kids' Bikes

Google is considering starting a new business that makes bicycles for children. What pre-work would you do before Google commits to entering this market? ```hint Work backward from the decision Ask what Google's leaders must believe to say yes, and turn each belief into something you can check with research or a cheap test. ``` ### Clarifying Questions - Is the product the bicycle itself, sold by Google, or could the business be a service or technology layer for children's cycling? - Why is Google interested: a new hardware category, a fit with its family and safety products, or revenue? - Which market comes first, and what age range does "children" cover? - Should the pre-work end in a go or no-go recommendation, or has Google already decided to enter and wants an entry plan? ### What a Strong Answer Covers - A clear statement of the decision the pre-work supports and of Google's strategic reason for considering it - Customer research that separates the parent who buys from the child who rides, by age band - Market sizing, the competitive landscape, and an honest test of Google's right to win, including partnering or acquiring instead of building - Feasibility and risk: child-safety standards and liability, manufacturing and distribution, and children's privacy if the bike is connected - Testable hypotheses, cheap demand tests, and explicit criteria for going ahead or stopping ### Follow-up Questions - What evidence would make you recommend that Google stay out of this market? - How would you test demand before any bike is manufactured? - If the bike shares its location with parents, how do children's privacy laws shape the design?