Go-to-Market Plan for Growing Notion Across European Markets

You are a product manager at Notion, and the company wants to grow its business in Europe. How would you approach the expansion? ```hint Europe is many markets Before listing tactics, decide which countries and which kind of customer to win first, and what stops those customers from choosing or paying for Notion today. ``` ### Clarifying Questions - Should I treat this as deepening an existing European user base, or as entering markets where Notion has little presence today? - Is the main goal more users or more revenue, and if revenue, from small teams buying on their own or from larger companies buying through a sales process? - Does "Europe" mean the EU only, or also the UK, Switzerland and Norway? - Which resources are realistic: product and localization work only, or also local sales, support and legal entities? ### What a Strong Answer Covers - A clear goal for the expansion and the metric that would show it is working - A reasoned choice of first countries and customer segments, with explicit criteria - The barriers specific to European customers (language, data protection and data location, billing and procurement, entrenched competitors) and how the plan removes them - A sequenced go-to-market plan across product, community, partners and sales, with the trade-offs between those levers - Risks, and how the plan would change if the first markets underperform ### Follow-up Questions - If you could fund only one country in the first year, which would it be and why? - A large enterprise prospect will only sign if its data stays in the EU. How do you weigh building that against the rest of the roadmap? - Six months in, signups are up but paid conversion in the new markets is flat. What do you look at first?