Google Cloud Growth Strategy: Taking Share in the Public Cloud Market

You are a PM on Google Cloud. What strategy would you put in place to grow Google Cloud's share of the market? Explain how you define the market and Google Cloud's position in it, which customers and workloads you would go after, the moves you would make across product, pricing and go-to-market, and how you would measure progress. ```hint Where the extra revenue comes from Before listing initiatives, ask where new share would actually come from: brand-new workloads, workloads still running in customers' own data centers, or spending that already sits with a rival. These pools differ sharply in how hard they are to win and in where Google Cloud is strongest. ``` ### Clarifying Questions - How is market share measured here: revenue share of cloud infrastructure and platform services, or does it include productivity software such as Workspace? - Over what time horizon, and is there a priority region or customer segment? - Can the strategy change pricing, sales coverage and partnerships, or only the product roadmap? - Is buying share with discounts acceptable, or must profitability be protected? ### What a Strong Answer Covers - A precise definition of the market and an honest view of Google Cloud's position, strengths and weaknesses against the larger providers - An analysis of where share gains can come from, and a justified choice of target customers and workloads - A prioritized, sequenced plan across product, pricing, partners and sales, tied to why customers choose or avoid Google Cloud today - Metrics that show share is moving, with leading indicators and guardrails such as margin and reliability - Risks including price wars, capacity limits, competitor responses and customer trust ### Follow-up Questions - A larger rival cuts prices on exactly the services you are targeting. Do you match, and how does your plan change? - Your plan wins many new customers, but most use only AI services and keep their core infrastructure elsewhere. Is that real share gain, and what would you do next? - How would you reassure a large enterprise that worries Google might discontinue products it depends on?