Google Meet strategy and roadmap to retain work users as offices reopen after lockdowns

Google Meet saw usage jump while lockdowns kept people at home. As the world reopens and people go back to offices, the team expects the number of daily users to fall. Take the segment of people who use Meet for their jobs: what product strategy and roadmap would you propose to keep them using it? You may focus on a different segment instead if you believe it is the better way to keep daily users from declining, but you must name the segment you picked and explain why. ```hint Where do work meetings go next? Reopening changes where people sit, not whether they need to talk. Sort work conversations into those that move back into a room, those that stay remote and those that turn hybrid, and ask who picks the tool for each. ``` ### Clarifying Questions - Is the target to hold daily users near the lockdown peak, or to settle at a healthy level above where usage was before the pandemic? - Do "work users" mean seats in organizations that pay for Google's workplace suite, people on free personal accounts who take work calls, or both? - Is the roadmap limited to Meet itself, or can it draw on Calendar, Gmail, Chat, Docs and meeting-room hardware? - What time frame should the roadmap cover, and is the decline already visible in the data or still a forecast? ### What a Strong Answer Covers - An explanation of how work behavior changes after reopening and which kinds of meetings, and therefore which daily users, are most at risk. - A segmentation of work users that separates the person who attends from the person who chooses the tool, with a justified focus segment or a reasoned switch to a non-work segment. - A strategy for why that segment keeps choosing Meet once people are back in offices, including its position against rival meeting tools that companies may already pay for. - A phased roadmap whose order follows from impact, effort and dependencies rather than an unordered feature list. - Success metrics for the segment, with guardrails that catch unhealthy ways of propping up daily users. ### Follow-up Questions - Daily users in your segment fall 10 percent, but meeting minutes per paying business account rise. Is your strategy working? - A rival bundles its meeting product with a chat tool many companies already pay for. How does your roadmap respond? - How would you decide whether to invest in meeting-room hardware or stay software-only?