Google Product Sense: Segment, Pain Points and MVP for Women on Solo Trips

Design a product for women who travel by themselves. The form is up to you (a new app, a feature inside an existing product, or something else), but justify the choice. Walk through which of these travelers you would focus on, the problems they face over the course of a trip, what you would build first, and how you would know it is working. ```hint Find what is harder because she is alone Go through a trip stage by stage, from choosing a destination to getting home. Look for the moments where traveling alone as a woman makes a problem distinctly harder, not the ones every traveler shares. ``` ### Clarifying Questions - Is this a Google product, so it can build on Maps, Search and Android, or a standalone product from a new company? - Which trips are in scope: leisure, business or both; within the traveler's own country or abroad? - What is the goal: adoption of a new product, more use of existing Google travel tools, or an outcome such as travelers feeling and being safer? - Are there constraints on the form, for example mobile only, or no hardware? ### What a Strong Answer Covers - A reasoned choice of segment among women who travel alone (trip purpose, frequency, experience, budget), and why that segment. - Pain points across the trip, separating those specific to women traveling alone from general travel friction. - Prioritized solutions with a clear first version and stated trade-offs, using Google's existing products where that helps without overreaching. - Success metrics tied to the travelers' outcome rather than daily usage, with guardrails for false alarms, privacy and location data. - Risks such as misuse of location sharing by someone controlling or stalking the user, a false sense of safety, and emergency services that differ between countries. ### Follow-up Questions - Live location sharing can be abused by a controlling partner. How would you design against that? - How would you tell whether the product makes travelers safer, rather than only making them feel safer? - How would the product behave where mobile data is unreliable or local emergency services are hard to reach?