Google Streaming Entry Strategy Built on Film Studio Partnerships

Google wants to become a real player in streaming through partnerships with the film industry. What partnership approach should it take, and why? ```hint Find the overlap List what studios need that Google could provide and what Google needs that only studios have, then look for the deal shape where those two lists meet. ``` ### Clarifying Questions - Does entering streaming mean launching a new subscription service, or can the plan build on video businesses Google already runs, such as YouTube, its film rental and purchase store and Google TV? - What is the main goal: subscription revenue, ad revenue, or more viewing time on Google's surfaces? - Do we start in one market or several at once, given that film rights are sold territory by territory? - Is acquiring a studio or funding original films in scope, or should the plan rely on partnerships alone? ### What a Strong Answer Covers - A goal for Google and an honest view of the video assets it already has - The studios' incentives and constraints, including how they earn money from a film over its life and how their own streaming services shape their choices - Several partnership models compared, with one recommended and the reasons - How the deals use assets distinctive to Google, and what the viewer experience looks like - Success metrics for both sides, guardrails and the main risks ### Follow-up Questions - A major studio will license its catalog only in exchange for a large guaranteed minimum payment. How do you evaluate the offer? - How could this plan affect YouTube creators and the streaming services that already have apps on Google TV? - After two years, what evidence would make you start funding original films?