Growing Restaurant and Delivery-Partner Supply on Zomato's Food Delivery Marketplace

You are a product manager at Zomato. How would you strengthen the supply side of its marketplace? ```hint Pin down what supply means On a food delivery app, more than one group supplies the service. Decide which group is the binding constraint, and where and when it falls short, before proposing fixes. ``` ### Clarifying Questions - Does supply here mean restaurant partners and the selection customers see, the delivery partners who carry orders, or both? - Is the shortfall broad, or concentrated in certain cities, neighborhoods, cuisines or times such as late night and rainy evenings? - Is the goal more supply, or better supply: restaurants that cancel less and delivery partners who arrive faster? - Is the scope food delivery only, or also restaurant listings for dining out? ### What a Strong Answer Covers - A clear definition of supply and a diagnosis of where it falls short, using marketplace data such as unmet searches and rider assignment times. - Segments of restaurants or delivery partners, and a reasoned choice of which to target first. - Solutions across acquiring, activating and keeping that supply, prioritized by impact and effort. - Metrics that connect supply to customer outcomes, with guardrails on quality, unit economics and partner earnings. - Marketplace side effects, such as new restaurants taking orders from existing ones, or more riders lowering each rider's earnings. ### Follow-up Questions - New restaurants join, but many get few orders and leave within months. How do you keep them? - Heavy rain hits a large city at dinnertime: orders jump while delivery partners go offline. What do you change in the moment, and what structurally? - When would you create supply directly, for example through delivery-only kitchens, instead of recruiting more restaurant partners?