Helping Prime Video Viewers Find Something to Watch Through Search

You are the product manager for search in Prime Video, Amazon's video streaming service. Viewers use the search box to look for movies and shows. How would you improve their experience when they search for something to watch? ```hint Not every search is the same List the different reasons a viewer opens search, from a title they already know to a vague mood. For each one, picture what a failed search looks like on screen and how it would show up in the data. ``` ### Clarifying Questions - Which devices matter most: TV apps used with a remote, mobile or web? Typing a title with a remote is very different from typing on a phone. - Do results cover only titles included with the Prime membership, or also rentals, purchases and add-on channel subscriptions? - What counts as a better experience here: more searches that end in viewing, a shorter path to playback, or higher satisfaction? - Is there a market or language to focus on first? ### What a Strong Answer Covers - A breakdown of search intents (a known title, a partial memory such as an actor or a plot, open browsing by genre or mood) and of devices, with a justified focus. - Pain points tied to concrete failures: misspellings, zero results, titles that turn out to cost extra, slow text entry on TV. - Prioritized improvements matched to those pain points, with trade-offs stated. - A success metric built around searches that end in real viewing, with guardrails. - Risks such as burying included titles under paid ones, over-personalized results and descriptive search returning the wrong titles. ### Follow-up Questions - A viewer types a title or genre in a local language spelled with Latin letters, such as Hindi written phonetically. How should search handle it? - A viewer searches for a film that Prime Video does not offer. What should the results page do? - Searches per viewer rise after a launch. How do you tell whether that is good news or a sign that viewers are struggling to find things?