Household Device Product Sense: Choosing and Justifying Three Priority Features

Quick Overview

A product sense interview question in which the candidate is the product manager for a household device and must recommend three features with reasons. It tests scoping an open prompt, choosing a device and household segment, grounding features in daily pain points, prioritizing with explicit criteria and defining metrics.

Household Device Product Sense: Choosing and Justifying Three Priority Features

Company: Google

Role: Product Manager

Category: Product Design & Strategy

Difficulty: medium

Interview Round: Other

You are the product manager for a device used in the home. Which three features would you recommend for it, and why those three? ```hint Earn the three Settle which device and which household you are designing for before naming any features, so each pick traces back to a specific problem and the three can be defended against the ones you left out. ``` ### Clarifying Questions - Do I choose the device, or is there a specific product in mind, such as a smart speaker, a thermostat, a robot vacuum or a kitchen appliance? - Are these features for an existing device, or for the first version of a new one? - Is the goal to sell more units, to increase how often the device is used, or to grow a paid connected service? - Is there a target household, such as families with young children, roommates or older adults living alone? ### What a Strong Answer Covers - A deliberate choice of device and household segment, with the reasoning stated - Pain points drawn from how that household actually uses the device across a day - A wider list of candidates narrowed to three with explicit criteria, including what was left out and why - How each feature works, how the three serve a single goal, and the order in which they would ship - Success metrics with guardrails, and risks such as privacy, data upkeep and added complexity ### Follow-up Questions - If engineering can build only one of the three this year, which goes first and why? - How would your three change for older adults living alone? - How would you test demand for these features before committing to build them?

Overview: A product sense interview question in which the candidate is the product manager for a household device and must recommend three features with reasons. It tests scoping an open prompt, choosing a device and household segment, grounding features in daily pain points, prioritizing with explicit criteria and defining metrics.

Google logo
Google
Jul 21, 2024
mediumProduct ManagerOtherProduct Design & Strategy
0
0

You are the product manager for a device used in the home. Which three features would you recommend for it, and why those three?

Clarifying Questions Guidance

  • Do I choose the device, or is there a specific product in mind, such as a smart speaker, a thermostat, a robot vacuum or a kitchen appliance?
  • Are these features for an existing device, or for the first version of a new one?
  • Is the goal to sell more units, to increase how often the device is used, or to grow a paid connected service?
  • Is there a target household, such as families with young children, roommates or older adults living alone?

What a Strong Answer Covers Guidance

  • A deliberate choice of device and household segment, with the reasoning stated
  • Pain points drawn from how that household actually uses the device across a day
  • A wider list of candidates narrowed to three with explicit criteria, including what was left out and why
  • How each feature works, how the three serve a single goal, and the order in which they would ship
  • Success metrics with guardrails, and risks such as privacy, data upkeep and added complexity

Follow-up Questions Guidance

  • If engineering can build only one of the three this year, which goes first and why?
  • How would your three change for older adults living alone?
  • How would you test demand for these features before committing to build them?