Improve Capital One Shopping

Q: Improve Capital One Shopping

This question evaluates a product manager's competencies in monetization strategy, feature prioritization, experimentation and interpretation of A/B tests, as well as email UX critique and user experience design for a consumer shopping product.

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Product Design & Strategy questions require understanding of core concepts and practice. PracHub provides solutions with explanations to help you master product design & strategy interviews.

Question

You are a Product Manager discussing Capital One Shopping, a consumer product that helps online shoppers find deals, coupons, and price comparisons.

What are the main ways this product can make money?
What part of the product would you improve first, and why?
How would you test your idea?
If you are shown A/B test results comparing two promotional email styles, how would you decide which version to recommend?
Critique the UX of two email designs and suggest improvements.

Improve Capital One Shopping

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