Improve Fiverr's mobile app for a worldwide freelance services marketplace
Company: Fiverr
Role: Product Manager
Category: Product Design & Strategy
Difficulty: medium
Interview Round: Other
Fiverr's app is a two-sided marketplace through which freelancers sell their services to clients anywhere in the world. As a product manager, how would you improve it? Decide which users you are improving it for and why, identify their most important problems, propose and prioritize improvements, and explain how you would know they worked.
```hint Pick a side, then look for what is specific
Commit to one side of the marketplace first. Then look for problems that exist because this is a phone app and because the two sides often work across borders, rather than problems every marketplace has.
```
### Clarifying Questions
- Should the improvements target freelancers selling services, clients buying them, or both sides?
- Is the scope the mobile app only, or the whole product including the website?
- Which outcome matters most right now: more first orders from new clients, more repeat orders, keeping good freelancers active, or moving more of the marketplace's activity to mobile?
- Are there service categories or regions leadership wants to emphasize?
### What a Strong Answer Covers
- A goal tied to the health of a two-sided services marketplace, and a chosen user segment with the reasoning for the choice.
- Pain points specific to how that segment uses the mobile app, including the cross-border nature of the work.
- Several concrete improvements prioritized by impact and effort, with a clear choice of what to build first.
- Success metrics with guardrails that protect order quality, trust and the other side of the marketplace.
- Risks to trust and quality, such as deals moving off the platform or rushed, vague offers.
### Follow-up Questions
- How would your plan change if the priority were repeat orders from small businesses rather than the freelancer experience?
- Your top improvement helps the freelancers who receive it win more orders. How would you tell real marketplace growth apart from orders shifting between freelancers?
- A client and a freelancer in different countries disagree after delivery about what was agreed. What could the app do to make such disputes rarer?
Overview: A product sense exercise on improving the Fiverr mobile app, a marketplace where freelancers sell services to clients around the world. It tests choosing a user segment, finding its pain points, prioritizing improvements and defining success metrics with guardrails that protect both sides of the marketplace.