Improving the Email Facebook Sends When a User Is Tagged in a Photo

You are a product manager at Meta. When someone tags a Facebook user in a photo, Facebook can let that user know by email. How would you make this email notification experience better? ```hint Who still relies on the email? Someone who opens Facebook daily with push alerts on and someone who visits once a month need very different things from this email. Decide whom it really serves, then trace what keeps them from acting on it. ``` ### Clarifying Questions - Is the goal more tagged users coming back to see and respond to the photo, fewer unsubscribes and spam reports, or both? - Is the scope only the person who was tagged, or also the person who posted the photo and the others tagged in it? - Are there limits on what the email may show, for example the photo itself when other people appear in it or the post has a restricted audience? - Does this email go to everyone with email notifications on, or mostly to people who do not receive push notifications? ### What a Strong Answer Covers - A goal that balances meaningful return visits from the email with user trust and inbox fatigue - A reasoned choice of which tagged users the email matters most for, such as occasional or lapsed users without push alerts - Pain points across receiving, opening, understanding and acting on the email, including the privacy stake of being tagged - Prioritized changes to content, landing experience, timing, frequency and controls - Metrics from open to on-Facebook engagement, with guardrails on unsubscribes, spam complaints and tag removals ### Follow-up Questions - A photo preview in the email adds context but may expose other people in the photo, or an embarrassing image in a shared inbox. How would you decide what to show? - A user is tagged in many photos from the same event within an hour. How should the emails behave? - How would you tell whether the new email drives extra Facebook engagement rather than visits the user would have made anyway?